STIHL Biggest Fan – Nordic Legal Addendum
Terms and Conditions of Participation and Competition "#biggestSTIHLfan“
Subject: #biggestSTIHLfan competition
Duration: from 01.05. to 30.06.2026
STIHL VU and ANDREAS STIHL AG & Co. KG offer participants the opportunity to take part in their respective competitions on Instagram exclusively in accordance with the following conditions; by taking part in the competition, the participant accepts these terms and conditions of participation and competition.
- The organizer of the respective competition is Andreas Stihl Norden AB, Box 3062, 44303 Stenkullen, Sweden and ANDREAS STIHL AG & Co. KG, Badstraße 115, 71336 Waiblingen, Germany – hereinafter also individually referred to as "STIHL".
- This competition is in no way connected to Instagram and is not sponsored, supported or organized by Instagram. Each participant releases Instagram from any claims that may be brought against Instagram in connection with the conduct of the competition.
- Eligible to participate are natural persons who are of legal age at the time of participation and have a registered place of residence in Sweden, Denmark, Norway or Finland. Each participant may only take part in the competition once. Not eligible to participate in the competition are all persons involved in the conception and implementation of the competition and employees of STIHL as well as their family members. In addition, STIHL reserves the right to exclude persons from participation at its own discretion and without giving reasons if there are legitimate reasons, for example (a) in the event of manipulations in connection with access to or implementation of the competition, (b) in the event of violations of these terms and conditions of participation, (c) in the event of unfair conduct or (d) in the event of false or misleading information in connection with participation in the competition. Participation via a service provider, in particular via a competition entry service/competition service, is excluded. The same applies to competition clubs, automatic participation via competition robots, in the event of intentional false information and participation using a so-called "throwaway email address" or a so-called "fake account". In these cases, winnings may also be subsequently disqualified and reclaimed.
- The competition begins on Friday, 01.05.2026 at 09:00 CET with its publication on the STIHL Instagram page at www.instagram.com/stihlse/, www.instagram.com/stihl_danmark, www.instagram.com/stihlnorge,or www.instagram.com/stihl_suomi and ends on Tuesday, 30.06.2026 at 23:59 CET.
- Participation in the competition is free of charge and independent of the purchase of goods or services.
- In order to participate in the competition of Andreas Stihl Norden AB, the participant must upload a picture or video on the subject of "biggest STIHL fan" to their public Instagram account within the promotional period, use the campaign hashtag #biggestSTIHLFan and tag the official Andreas Stihl Norden AB account "www.instagram.com/stihlse/, www.instagram.com/stihl_danmark, www.instagram.com/stihlnorge,or www.instagram.com/stihl_suomi" in the picture, video or the posted text. The picture or video must be thematically related to the competition, must not be contrary to public policy or criminally relevant or otherwise violate applicable law or infringe the intellectual property rights or personal rights of third parties. STIHL reserves the right to exclude contributions from participation that fail to meet the task, are AI-generated or violate the Instagram Community Standards under Community Standards | Transparency Center.
- Several winners will be selected as part of the competition.
- After the closing date for entries, a jury of Andreas Stihl Norden AB will select the winners from all entries received based on the following criteria: creativity, passion and connection to STIHL, skill expression, alignment with STIHL values. Andreas Stihl Norden AB will award the following prize:
1 – 50 prize: Exclusive merchandise kit from Andreas Stihl Norden AB
A jury of Andreas Stihl Norden AB will furthermore select the main winner who will take part in the second, international round conducted by HQ from all entries received based on the following criteria: creativity, passion and connection to STIHL, skill expression, alignment with STIHL values.
- ANDREAS STIHL AG & Co. KG will independently award three trips from 28.10.2026 to 01.11.2026 to Waiblingen/Germany among all main prize winners of the participating local STIHL companies. The selection is made by a jury based on the following criteria: creativity, passion and connection to STIHL, skill expression, alignment with STIHL values. The winner of the main prize of Andreas Stihl Norden AB will automatically take part in this raffle. Each winner is entitled to take one accompanying person of their choice on the trip. The trip includes a comprehensive supporting program, including travel, transfer, accommodation and meals.
- The respective winners of Andreas Stihl Norden AB will be determined by Wednesday, 01.07.2026 and those of ANDREAS STIHL AG & Co. KG by Friday, 24.07.2026.
- All prizes are non-negotiable or exchangeable. An exchange, self-collection and a cash payment or transfer of the prize to other persons is not possible. STIHL reserves the right to replace a prize with another equivalent prize.
- The winners of Andreas Stihl Norden AB will be notified promptly after the closing date for entries via direct message on Instagram and must contact STIHL by email by Wednesday, 15.07.2026 at 23:59 CET and provide their address and contact details – the address must be in Denmark, Norway, Finland or Sweden – for the purpose of processing and/or sending the prize (prize acceptance) in order to receive the prize. If a winner does not report within the aforementioned period, STIHL is entitled to select another winner in accordance with the chosen prize procedure. The formalities for handing over the prize will be clarified individually with the respective winner. If shipping of the prize is required, this will be done at STIHL's expense by parcel service to the address provided in the prize acceptance declaration. Any additional costs associated with claiming the prize shall be borne by the winner. Winners are responsible for any taxation of the prize.
- The provisions of clause 12 shall apply mutatis mutandis to the winners of ANDREAS STIHL AG & Co. KG. They must contact STIHL by email by Friday, 31.07.2026 at 23:59 CET and provide their address and contact details – the address must be in Sweden, Denmark, Norway or Finland – for the purpose of processing and/or sending the prize (prize acceptance).
- Insofar as personal data of participants are collected, processed or used within the framework of the competition, this data will be collected, processed and used by the respective STIHL company exclusively for the purpose of conducting the competition. The legal basis for the processing of the participants' personal data is Art. 6 para. 1 lit. b) and f) DSGVO [General Data Protection Regulation]; the legitimate interest of the respective STIHL company within the meaning of Art. 6 para. 1 lit. f) DSGVO is based on the fact that the competition is conducted as part of the interaction with customers and interested parties and on the fact that participation in the competition is voluntary from the perspective of the competition participants.
- The contact details of Andreas Stihl Norden AB are: Box 3062, 44303 Stenkullen, Sweden; Email: marketing.nordic@stihl.com. The contact details of its data protection officer are: Rade Galic; Andreas Stihl Norden AB, Box 3062, 44303 Stenkullen, Sweden; Email: rade.galic@stihl.se.
- The contact details of ANDREAS STIHL AG & Co. KG are: Badstraße 115, 71336 Waiblingen, Germany. Its data protection officer can be reached at the aforementioned address, attn. Data Protection Department, or at datenschutz@stihl.de.
- Transfer of personal data within the STIHL Group:
By participating, you agree to participate in two separate competitions. The data processing to determine the respective winners is carried out under the separate responsibility of Andreas Stihl Norden AB and ANDREAS STIHL AG & Co. KG.
The processing of any personal data in the event of the link to the posted contribution of the main prize winner being sent to ANDREAS STIHL AG & Co. KG serves the purpose of conducting the competition of ANDREAS STIHL AG & Co. KG. The legal basis for this is Art. 6 para.1 lit. b) DSGVO, the contract concluded with you regarding participation in the competition.
Personal data of winners collected in the course of the competition of ANDREAS STIHL AG & Co. KG may be transferred to Andreas Stihl Norden AB for the purpose of processing the prize. The legal basis for this is Art. 6 para. 1 lit. f) DSGVO, whereby the legitimate interest results from the fact of the prize distribution in favor of the participant selected for a prize.
- Transfer of personal data to third parties:
Personal data of winners collected in the course of the competition may be transferred by STIHL to third parties for the purpose of prize distribution (e.g. the STIHL dealer selected for prize distribution). The legal basis for this is Art. 6 para. 1 lit. f) DSGVO, whereby the legitimate interest results from the fact of the prize distribution in favor of the participant selected for a prize. Otherwise, personal data will only be transferred by STIHL if and to the extent that there is a legal obligation to do so, if you have given your consent and/or if there is a legal basis for doing so in accordance with the relevant data protection regulations.
- Personal data of participants collected, processed or used by STIHL in the course of the competition will be deleted by STIHL – subject to longer statutory retention periods – at the latest 3 months after the end of the competition or, in the case of winners, at the latest 3 months after successful transfer of the prize. To the extent that statutory retention periods exist, the corresponding data will initially be blocked for the duration of the statutory retention period and deleted after the retention period has expired.
- Data subject rights: As a data subject, you have numerous rights. In detail, these are: [1.] the right of access, i.e. you have the right to receive information about the data stored by us about you; [2.] the right to rectification and erasure, i.e. you can demand the rectification of incorrect data and – if the legal requirements are met – the completion or erasure of your data at any time. If statutory retention periods prevent the deletion of data, their processing will be restricted (see below); [3.] the right to restriction of processing, i.e. you can demand from STIHL – if the legal requirements are met – that STIHL restricts the processing of your data; [4.] the right to object to data processing on the basis of "legitimate interest", i.e. you have the right to object at any time to the processing of your data by STIHL if it is based on the legal basis of "legitimate interest". STIHL will then cease processing the data unless STIHL can – in accordance with the legal requirements – demonstrate compelling legitimate grounds for further processing that override your rights; [5.] the right to withdraw consent, i.e. if you have given your consent to the processing of your data, you can withdraw it at any time with effect for the future. The lawfulness of the processing of your data until the withdrawal remains unaffected; [6.] the right to lodge a complaint with a supervisory authority, i.e. you can lodge a complaint with the competent supervisory authority if you are of the opinion that the processing of your data is in breach of applicable law. You can contact the data protection authority responsible for your place of residence or country or the data protection authority responsible for STIHL; [7.] the right to data portability, i.e. the right to receive the data provided in a structured, commonly used and machine-readable format and to have it transmitted by STIHL to another controller; [8.] the right to receive a copy of your personal data stored and processed by us. In all these cases, please contact the Data Protection Officer of STIHL in writing or by email – contact details see clauses 13 and 14.
- STIHL points out that the provision of personal data of competition participants is required for the conduct of the competition and any prize distribution in the event of a win; the failure to provide personal data and/or the assertion of deletion, restriction and/or revocation or objection rights before the end of the competition or, in the case of a winner, before the end of the prize distribution may therefore result in the respective participant being excluded from further participation in the competition and/or a prize already allocated to him/her being forfeited. STIHL expressly reserves the right to change the terms and conditions of participation at any time. STIHL is entitled to terminate or suspend the competition at any time without prior notice and without giving reasons if:
a) during the course of the competition, the terms of use or guidelines of Instagram are changed and the conduct of the competition under the then applicable provisions of Instagram is no longer permitted,
b) technical problems on Instagram make this necessary, or
c) manipulations are detected or a proper conduct of the competition is no longer guaranteed, in particular in the event of failure of hardware or software, program errors, computer viruses, unauthorized interventions by third parties and mechanical, technical or legal problems.
If such termination is caused by the behavior of a participant, STIHL is entitled to demand compensation from this person for the damage incurred.
- In addition to these terms and conditions of participation, the relationship between STIHL, the participant and Instagram is governed by Instagram's Terms of Use (https://help.instagram.com/581066165581870) and Data Protection Rules (https://help.instagram.com/519522125107875/?helpref=hc_fnav).
- STIHL shall only be liable for damages caused by STIHL, its legal representatives or vicarious agents intentionally or through gross negligence or through the breach of essential obligations within the framework of the competition/raffle (so-called cardinal obligations). Essential obligations are those whose fulfillment is necessary to achieve the purpose of the competition/raffle. In these cases, liability is limited to the foreseeable, typically occurring damage. STIHL's liability for damages arising from injury to life, body or health remains unaffected.
- The competition is governed exclusively by the substantive law of Sweden. The legal process is excluded. Questions or complaints in connection with the competition should be addressed to STIHL.
- If any provision of these terms and conditions of participation is or becomes invalid in whole or in part, this shall not affect the validity of the remaining provisions. In place of the invalid provision, the legally permissible provision that most closely reflects the economic intent and purpose expressed in the invalid provision shall apply. The same shall apply in the event of a loophole in these terms and conditions of participation.
- STIHL is not obliged to participate in dispute resolution proceedings before a consumer arbitration board.
Appendix A – Nordic Legal Addendum
1. Advertising Transparency
Participants acting solely as private individuals are not required to label their competition entry as advertising, provided that they do not receive separate compensation, incentives, or act in a commercial capacity.
If a participant publishes content in a professional or commercial capacity (e.g., as an influencer or business operator) or receives any separate benefit for publishing the entry, applicable national marketing laws may require disclosure of advertising.
The Organizer is responsible for ensuring that the competition itself is clearly identifiable as marketing communication in accordance with applicable Nordic marketing legislation.
2. Restriction on Tagging Individuals
Participation may not be conditioned upon tagging private individuals or encouraging others to engage in a manner that may constitute spam-like behavior.
Tagging the official STIHL account is permitted.
The competition must comply with the platform rules applicable at the time of launch (including Instagram’s promotion guidelines).
3. Clarification of Contest Type (Skill-Based Competition)
This competition is structured as a skill-based competition. Winners will be selected based on qualitative assessment by a jury according to pre-defined and transparent evaluation criteria.
The evaluation criteria must be clearly described in the official competition terms and may include, for example:
Creativity
Originality
Motivation
Relevance to the brand
The criteria must be applied consistently and objectively to all entries.
No element of random selection (lottery, draw, or chance-based mechanism) may be used in selecting the winner. If any random selection is used, the competition may be considered a lottery under applicable national legislation in Sweden, Denmark, Norway, or Finland and may require additional legal compliance, permits, or may be prohibited depending on the structure.
The competition must not require any purchase, payment, or other financial consideration to participate or increase the chances of winning.
4. Compliance with Nordic Consumer Protection Laws
The competition is subject to mandatory consumer protection and marketing legislation in all Nordic countries, including:
- Denmark: Forbrugerombudsmanden (Marketing Practices Act enforcement)
- Sweden: Konsumentverket (Marketing Act enforcement)
- Norway: Forbrukertilsynet (Marketing Control Act enforcement)
- Finland: Kilpailu- ja kuluttajavirasto (Consumer Protection Act enforcement)
These laws regulate fairness, clarity, transparency, and recognizability of commercial content.
5. National Consumer Complaint Channels
Participants may direct consumer-related inquiries or complaints to their national supervisory authority as listed above.
This does not limit any statutory rights available to consumers under mandatory national legislation.
6. Data‑Processing Transparency Across Nordic Entities
Personal data collected in connection with the competition (e.g., name, contact details, submitted content) will be processed in accordance with the General Data Protection Regulation (GDPR).
Processing may be based on:
Article 6(1)(b) GDPR (performance of a contract), and/or
Article 6(1)(f) GDPR (legitimate interest in administering the competition).
Where necessary for winner verification or prize distribution, personal data may be shared between STIHL entities within Sweden, Denmark, Norway, and Finland.
Participants must be informed of:
The identity and contact details of the data controller
The purposes and legal basis of processing
Any cross-border data transfers
The applicable retention period (or criteria used to determine it)
Their rights under GDPR, including access, rectification, erasure, restriction, objection, and the right to lodge a complaint with a supervisory authority
Personal data shall not be retained longer than necessary for the purposes of administering the competition and fulfilling legal obligations.
